Hasbro has recently revealed their first Transformers exclusive for San Diego Comic Con 2017.
The first Transformers exclusive revealed is a special version of Voyager Class Optimus Prime. The figure will feature a premium paint scheme include a piece of the actual truck tire used in film along a certificate of authenticity from Western Star. The figure will be sold exclusively at SDCC 2017 and later on Hasbrotoyshop priced at $49.99.
Source: IGN
