Hasbro Plans to Establish a Theatrical Animation Production Studio

Over the weekend, the Irish Times published an article in regards to Hasbro’s future investments in a theatrical production studio dedicated to animation. Fans of Hasbro were quick to see to all the potential the upcoming studio would have to offer the company’s properties like Transformers, G.I. Joe, and the newly acquired Power Rangers. However, those who quickly saw the potential in having animated films of their favorite franchises may have overlooked a major issue. With that issue being that Dublin’s Dún Laoghaire-Rathdown County Council rejected the proposal from Hasbro to locate the studio in the former Stena Line terminal!

Hasbro’s original $5 billion proposal to purchase the Stena Line terminal in Dublin, to coincide with their purchase of Boulder Media, also located in Dublin, in 2016. Now, even though Hasbro was denied, the company intends to attempt with another proposal for the terminal before possibly relocating the project. Yet if successful, Hasbro’s new animation production studio would house up to 650 crew and management. The company plan is to use Boulder Media to produce various animated feature films on a long-term repeating cycle.


Hopefully, an agreement is made for Hasbro to acquire a lease for the Stena Line terminal from the Dún Laoghaire-Rathdown County Council in the near future. If not just for the company’s sake, but for the film school of IADT Dún Laoghaire as they have a long-standing relationship with Boulder Media, as they hires a number of graduates yearly. Nevertheless, we will continue to cover this new Hasbro studio once an agreement is made, or production of the studio officially begins.


Source: TFW2005

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